The "Ramadan Running Reasons" campaign aimed to challenge tired myths about what it means to be a runner and engage a diverse audience by exploring the unique reasons why people run during Ramadan.

Whether they’re seasoned runners used to training while fasting or accidental runners who find themselves sprinting to work after a long night of playing board games, the campaign celebrated each and every runner.

 

Launched on social media and in retail stores, the campaign featured a series of static assets with insightful and witty copy designed to connect with the audience on a deeper level and evoking a sense of shared experience. This approach not only kept the brand relevant during the Holy Month but also increased positive brand awareness and boosted sales of New Balance running shoes.