As part of the long term partnership between Volkswagen Middle East and Disney, and its platform “Made for families”, we were asked to create a brand awareness campaign joining the Pixar Fest celebration and showcasing Volkswagen family cars.

 

Inspired by beloved Pixar characters, our campaign goal was to highlight that there's always a Volkswagen car for every "character" in the family, with VW features to enhance their experience.

 

We launched the campaign with a series of short films that tell the stories of characters like the clueless driver reminiscent of "Dory," the funny parents who prank their family like "Sully," the competitive younger brother who races his older sister like "Lightning McQueen," and many more.