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WWF

Harder to see

Our project with the World Wildlife Fund (WWF) called "Harder to See" was a fantastic opportunity to bring attention to endangered animals. We took a unique approach by focusing on the idea that when animals become harder to spot in the wild, it's often a sign that they're in serious trouble. Take, for instance, the "South China Tiger," which hasn't been sighted in over 25 years.

Our strategy involved creating a series of print posters using stereograms—those cool 3D images hidden within seemingly random patterns. These posters were like visual puzzles, captivating and challenging for most viewers to decipher.

By using this technique, we mimic the struggle of spotting endangered species in their habitats, and aimed to show how many species are slipping away from our sight. It was a creative and impactful way to spark conversations and inspire action for our planet's precious wildlife.

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