The New Balance GCC Running Campaign aimed to kick off the region's running season by celebrating dedicated runners who prioritize their passion, spotlighting the Fresh Foam 1080v11 and Fresh Foam X Vongo v5 shoes.

 

Aligned with New Balance’s 'WE GOT NOW' platform, the campaign encouraged seizing the moment in a region where outdoor activities face seasonal challenges. Through a film showcasing a committed runner putting in the work despite the roadblocks.

 

The campaign coincided with the launch of New Balance's flagship store in Dubai and enhancing online store promotion across regional markets. Positive engagement across digital platforms underscored the campaign's success in reinforcing New Balance's commitment to empowering athletes and active individuals in the region.